BRAND BRIEF Use facts you can support. Leave unknown fields blank or write “unknown.” Remove private customer details before sharing with an AI service. Business or creator name: What I actually offer: Price and exactly what it covers, if decided: Inclusions and exclusions: Dates, timing and the event that starts delivery: Who this is for and what they are trying to do: Main action I want the reader to take: Actual destination or contact method for that action: Supporting facts, with source/file names: Two short samples of my own writing: What I like about that voice: What I want to avoid: Assets I have permission to use: Time, tools and production limits: Required reviewer or approval: Unknowns and decisions still needed: Brief version and date: