From an overclaim to a clear offer.
“Every garment. Same day.”
The brief excludes leather and bridal alterations and supplies no turnaround promise.
“Clothing alterations, by appointment.”
The revised page identifies the three offered services, Station Quarter and how to prepare a request.
Fictional worked example. All inputs and answers are included in the free download.
Outcome: a source-backed report and usable replacement homepage copy. Use Website Opportunity Audit, then Page Copy. No live business, paid media tool or website runtime is required. Allow yourself time to check the answer; this is a practice task, not a promised delivery time.
Complete setup and the context lesson first. Copy the entire Fold exercise folder into your practice project. Keep the original files and write your answers into a new my-work folder.
Establish what you can actually know
Read BRIEF.md, then open before-page.html in a browser. The brief is the authority for the fictional business. The old page is evidence to inspect, not another source of promises. Its claim of same-day work must not become a fact merely because it appears on a website.
The audit answers three questions: what can the visitor understand; what action can they take; and which observed problems interfere with that task? It cannot tell you how many sales were lost. A screenshot cannot establish whether a link works, and an HTML file cannot establish a real business's search ranking.
Run the audit
Invoke $website-opportunity-audit in Codex or /website-opportunity-audit in Claude Code. Then use this task:
Read BRIEF.md and before-page.html. Audit this one fictional homepage for a person deciding whether to request an alterations appointment. Save my-work/audit.md with coverage, strengths, prioritized findings, source locations, proposed fixes and ways to check them. Treat the brief as authoritative. Distinguish source inspection from browser interactions you actually perform. Do not inspect external sites or change the supplied files.Read the result before asking for copy. For every finding, locate the evidence yourself. “The page feels generic” is less useful than “the opening doesn't identify the alterations service or Station Quarter; add both so the reader can assess relevance.” Keep genuine strengths, including the existing service list.
Compare with the worked report. Its findings are one acceptable set, not required wording or a conversion score.
Turn findings into usable copy
Invoke $page-copy or /page-copy, then:
Use BRIEF.md and my-work/audit.md to write replacement homepage copy in my-work/page-copy.md. Include the opening, offered services and exclusions, appointment process, location and call to action. Preserve the difference between an appointment request and a confirmed appointment. Include source notes outside the customer-facing copy. This is copy delivery; do not implement or publish a website.Check the worked copy. The included after-page.html shows that copy in the same simple teaching layout, with the missing anchor repaired. That HTML is an authored reference implementation, not evidence that your copy task changed a website. Open preview.html to compare the two.
Watch for subtle additions: “free consultation,” “ready tomorrow” and “bring it in any time” would all add promises. An attractive headline does not compensate for an inaccurate action or missing exclusion.
Repair and transfer
Keep an example of a rejected sentence, the reason it fails, and your corrected sentence. Use CHECKS.md to check content, coverage and handoff. Then repeat in a fresh session using CHANGED-BRIEF.md. Compare your answer with CHANGED-ANSWER.md only after finishing.
Complete when: you have a report whose findings trace to evidence, replacement copy whose claims trace to the brief, a change note and an honest list of unperformed checks. The changed brief must replace old service/location facts. These files can become a clearly labeled practice portfolio example; they do not represent a real client or prove sales improvement.
Continue to create a useful download. For a reusable client format, use the free templates and service guide.
Keep the finding and the repair together.
One finding from the worked report
Evidence: the opening says “Every garment. Same day” and “Prices from €15.” The brief excludes two categories of work and provides no price or turnaround.
Repair: state the three offered services, show the exclusions and explain that a quote follows seeing the garment.
Check: compare the completed opening with B1, B3 and B4. Search for old claims, then reread for meaning.
The corresponding opening
Clothing alterations, by appointment.
Trouser shortening, skirt hems and zip replacements at our Station Quarter studio. Describe the garment and the alteration you have in mind to prepare an appointment request.
Action: Prepare a request.
Keep the complete worked report (.md) and replacement copy (.md) beside your own files. Compare the source reasoning as well as the words.
Inspect the actual pages.
Switch between the supplied old page and authored repair. This fictional Fold example prepares a request locally; it sends no enquiry.
Open comparison in its own pageBefore you continue
- Your report cites the page evidence and the controlling brief.
- The replacement copy preserves the service, location and appointment conditions.
- The changed brief replaces old facts in a fresh result.