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Four lessons. One campaign you can actually make.

Every lesson starts from a concrete brief and ends with a file you keep. These excerpts come from the kit’s worked example: Fieldlight Studio, a fictional product photographer with one €240 offer.

  1. Lesson 1

    Give the AI something real to work with

    You makeA one-page brand brief a stranger could use without guessing what you sell.

    Source brief

    Offer
    Tabletop Session, €240 for eight edited photographs of up to four small products.
    Reader
    makers with small online shops who need consistent product photographs, particularly ceramics and stationery.
    Facts
    No evidence is supplied about sales improvement, customer satisfaction, remaining dates or turnaround before a particular launch.what the AI may not claim
    Voice
    “One table, one window and a sheet of card. Most of the decisions happened before I picked up the camera.”
  2. Lesson 2

    Build a campaign rather than six disconnected posts

    You makeOne campaign direction and a sequence of six distinct pieces.

    Direction decision

    Option A
    What a shopper cannot touch.chosen
    Option B
    One small session, clearly explained.
    Sequence
    P01 observation reel · P02 detail carousel · P03 scope carousel · P04 preparation stories · P05 photo caption · P06 enquiry stories
  3. Lesson 3

    Write copy you can actually make

    You makeComplete drafts with production instructions, then a meaningful revision.

    P02 · Detail carousel

    Slide 1
    “One cup. Three different questions.”
    Slide 2
    “What shape is it? Start with the whole object.”
    Slide 3
    “How is it made? Move close enough to see the surface.”
    Production
    Do not put an unsupported scale measurement beside the cup.a check before posting
  4. Lesson 4

    Learn from a campaign without inventing the results

    You makeA short evidence-based review and one sensible next test.

    Results-review exercise · invented numbers, not customer results

    P01
    900 views, link clicks not recorded, three enquiries, two matching the supplied qualification rule.
    P03
    500 views, eight link clicks, one enquiry, zero matching the rule.
    Caution
    Keep the conclusion tentative. Do not announce that reels outperform carousels based on this tiny exercise.keep conclusions tentative

Why this revision is clearer: The revision is more useful because the reader can understand the offer. It preserves the actual conditions instead of adding urgency.

Buy the kit · €39€39 once · 14-day money-back guarantee

In the download

Files you edit and keep.

  • Offline field guideFour lessons and five copyable workflows.
  • Worked examplesPhotographer, creator and bakery cases with 18 finished text pieces.
  • Editable workbookA four-page Word workbook and plain-text templates.
  • Campaign trackerAn Excel sheet for drafts, checks, approval and results.
  • Reusable instructionsOptional Claude skill and Cowork task.

Publishing, scheduling and image/video production are not included. You review and use the drafts yourself.

Is it for you?

It fits if

  • You have one offer, product or service you want people to notice.
  • You want posts that work together as a campaign, not six unrelated ideas.
  • You make your own content, or make it for a client.

It isn’t for you if

  • You want posts scheduled or published for you. The kit prepares the work; you publish it.
  • You need photos or video produced. Visual production is not included.
  • You are looking for follower-growth tricks or guaranteed results.

Bring: An offer you want to promote and two short samples of your own writing. Or practise first with the photographer, creator and bakery cases.

Content Campaign Kit

€39. Once.

A campaign brief, six content drafts, a production plan and a review record.

14-day money-back guarantee. Work through the first lesson. If the kit isn’t useful, email us within 14 days of purchase with your order number and a line on what didn’t work, and we’ll refund the full price. One refund per customer.

30 days of installation and getting-started help from purchase.

Not ready? Try the free Everyday AI Starter: a reusable brief, three connected lessons and one finished draft. No signup.

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Need a website instead? AI Website Workshop · website templates from €20

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