Free starter · ordinary ChatGPT or Claude
One clear brief.
One useful draft.
Give your AI the facts that matter. Make a small content plan, then finish one post.
No signup or installation. Copy and paste is enough.
Your first attempt
Try the bookmark-shop example.
This fictional case gives you everything needed to begin. Open an ordinary ChatGPT or Claude conversation, then copy the task and source brief together.
EVERYDAY AI STARTER
Help me turn the source brief below into a reusable brand brief, a three-piece content plan and one complete post. Work in this conversation using text I can copy into a document.
First identify my actual offer, audience, main action, supported facts, writing voice and available assets. Preserve price units, scope, dates and delivery conditions. Do not borrow business facts or personal experiences from writing samples. Ask a compact set of missing questions only when they materially affect the result. Leave other unknowns visible.
Show the brief and suggest one campaign direction with a short reason. Let me correct or approve it before drafting, unless I have already supplied an approved direction. Then propose three different pieces that fit my time and assets. Give each a distinct job, a format, an opening, a CTA and what I need to make.
After I choose a piece, write the complete audience-facing words plus production notes. Review it against the brief and repair unsupported claims. Do not invent popularity, environmental claims, discounts, remaining availability, customer praise or delivery promises. Mark a missing destination or asset clearly.
Finish with the draft, the reusable brief and any checks I still need to make. Your review does not count as my approval. Nothing should be sent, published or scheduled.
My source material follows:
SOURCE BRIEF
Fictional practice business: Moss & Thread, a small handmade bookmark shop.
Offer: a set of three cotton bookmarks for €9. Colours are moss, oat and rust. Each bookmark is 18 cm long. Hand stitching is visible. No personalization, discount or delivery promise is supplied.
Reader: people choosing a small gift for someone who reads physical books.
Goal and CTA: let someone inspect the colours and size through mossandthread.example/bookmarks. This is a fictional, non-working practice destination.
Voice sample: “A small place to stop for the evening.” / “The stitching wanders a little. That's what my hands did.”
Assets: one phone, the actual sample bookmarks, a paperback and a table. One hour available. The maker can photograph the sample set; no customer reviews or sales data are supplied.Check that it preserves €9 for three cotton bookmarks, the 18 cm length and the supplied colours. It should not invent shipping promises, reviews or environmental claims.
Choose one idea, ask for its complete post and save the brief with your revised draft.
Compare with the authored example
“A small place to stop for the evening. This cotton bookmark is 18 cm long, with the hand stitching left visible. It comes in a set of three: moss, oat and rust, for €9. See the colours and details on the bookmark page.”
This is a fictional teaching draft. The photograph still needs to be made, and the practice link must be replaced before real use.
After your first draft
What would you like to work on next?
Your starter works on its own. These complete kits go further, with lessons, worked examples and editable files.
Keep going with three practical lessons.
Make a useful brief, improve a draft and choose your next task. Optional emails for ordinary ChatGPT or Claude.
Download the Everyday AI Starter No email needed. The course is optional.
The free pack stays useful on its own. Emails are optional, and your download does not subscribe you.